CHALLENGE: Bring the innovative Enphase Energy message to the market in a time of skepticism about solar power and increase awareness of the cleantech industry’s impact.
GOALS: Use eye-catching design to help people understand Enphase and its impact. Make data relevant and engaging by putting it in context and making it easy to understand. Utilize color, illustration, and messaging to educate viewers and inspire installers and others to share.
EXECUTION: Designed printed advertisement, Earth Day Infographic, Facebook splash page, and one millionth microinverter infographic.
RESULTS: Increased brand recognition and sales through printed advertisement. Promoted milestones through informative graphics and increased social media engagement. Continued the brand conversation online and offline.