CHALLENGE: Launch an established Australian cloud encryption company in the United States market.
GOALS: Educate financial services and broader IT audience on the importance of security and privacy in the cloud. Position Lockbox as a cloud security thought leader. Inform financial advisors of regulatory compliant cloud-based solutions. Translate complicated technology for a non-tech market. Raise brand awareness.
EXECUTION: Collaborated with Eastwick and Lockbox team to produce a suite of visual communications materials including an infographic, case studies, data sheet, PowerPoint template and investor presentation, newsletter template, and two company overview motion graphic videos. Also worked with UpTrending to redesign the Lockbox website.