CHALLENGE: Take control of the larger “memory” conversation in a way that positioned Violin Memory flash technology to win.
GOALS: Integrate PR and marketing to lock in a cohesive, differentiated product message.
EXECUTION: Created animated video using existing Violin marketing materials, found and recorded sound and video, and original created graphics.
RESULTS: Spread the word and better explained the differentiated flash memory technology through an entertaining and engaging, high-quality promotional company overview video. Broadened visibility among the industry and press through social channel shares.