Integrated PR and marketing to lock in a cohesive, differentiated product message through an animated video. Utilized existing Violin marketing materials, found and recorded sound and video, and original created graphics to help take control of the larger “memory” conversation in a way that positioned Violin Memory flash technology to win.
The video helped better explained the differentiated flash memory technology through an entertaining and engaging, high-quality promotional company overview video, which ultimately broadened visibility among the industry and press through social channel shares.
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