With its new R&D center, the Xone, Vodafone was a newcomer to Silicon Valley. They needed to show up in a visible, memorable way, building impact in the Valley and putting a big-name brand into a friendlier, fresher perspective.
Designed "Xone" logo, evite, animated video, signage, and name badges to draw attention to a new name in town with eye-catching, fresh branding and visual communications. Through use of graphics and consistent branding, spread the word that Vodafone was now in Silicon Valley.
Captured attention and drove brand awareness with winning brand, graphic, animated, and video communications. Supported all aspects of a successful launch and event with consistent brand communication. Drove relevance and recognition for the “Xone” brand while leveraging the core tenets of its parent brand, Vodafone.
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