When Carol joined the xOverTime team as Marketing Director, she concentrated on clearly defining and communicating the technology offerings as they continued to evolve. One of the challenges was keeping the market up to date on the company's advances in a manner that allowed customers to easily browse and understand. Thus the website refresh, which included a new platform introductory video. The goal was for customers and prospects to be able to more quickly identify the benefits of xOverTime and how it can help companies own their data and the conversations about their data.
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